פלטפורמת ההגנה על הקניין הרוחני המשופרת של עליבאבא מבטלת עכשיו מכירות של זיופים תוך פחות מ-24 שעות

 

ביום בעלי הזכויות במותגים שלה בבייג‘ינג קבוצת עליבאבא Alibaba Group (NYSE:BABA) חשפה היום שיפורים בפלטפורמת ההגנה על קניין רוחני (IPP) שלה. בחודש הראשון מאז שנעשו השיפורים הטכנולוגיים ב"אקספרס", כמעט כל המקרים שהגישו בעלי זכויות טופלו ונסגרו תוך 24 שעות, ומתוכם יותר מ-80% מהמכירות גם הורדו. פלטפורמת ההגנה על קניין רוחני של עליבאבא משמשת מותגים ובעלי קניין רוחני כדי להתריע על מכירות של פריטים מזויפים או שמפרים זכויות קניין רוחני ולהוריד אותן.

 

Alibaba’s Enhanced IP Protection Platform Now Eliminates Fake Listings in Less Than 24 Hours

 

Further significant progress in brand protection efforts also shared with 180 brand representatives at Alibaba’s Brand Rights Holders Day

BEIJING, 10 AUG 2017, (BUSINESS WIRE):

At its Brand Rights Holders Day in Beijing, Alibaba Group (NYSE:BABA) today unveiled enhancements to its Intellectual Property Protection (IPP) Platform. In the first month since the “express” technology enhancements were made, almost all cases submitted by rights holders were handled and closed within 24 hours, among which more than 80% of the listings were also taken down. Alibaba’s IP Protection Platform is used by brands and IP owners to flag and request the take down of counterfeit or IP-infringing product listings.

Key highlights of Alibaba’s IP Protection Platform technology upgrades include:

Of the complaints received, 96% were handled and closed within 24 hours, among which 83% of the listings were also taken down. The remaining 17% were declined mainly for reasons such as insufficient evidence to prove infringement or a mismatch between the complained listing and IP documents filed.

To ensure continuous improvements to the IPP Platform, Alibaba will conduct regular satisfaction surveys and invite rights holders to provide feedback about their user experience.

Building Trust with Brands and Rights Holders

At the Brand Rights Holders Day, Alibaba engaged with the 180 brand representatives to discuss ways to further improve online and offline IP protection and build up mutual trust.

“Brand trust is core to our mission,” said Jessie Zheng, Alibaba’s chief platform governance officer. “Our enhanced platform, along with significant progress in other important initiatives all showcase the industry best practices Alibaba is creating for the benefit of all our stakeholders.”

The Brand Right Holders Day event and platform upgrade received positive feedback from participating brands, who said they gained more in-depth knowledge and understanding about the IP-protection tools at their disposal.

“As a long-standing partner of Alibaba’s, I’m impressed with the technology upgrades to the platform we saw today, and appreciate Alibaba’s openness about its processes and willingness to seek our input on how to better work together. As a brand, I learned a lot, which instills our continued trust in Alibaba to protect our IP,” said Jessica Guo, Senior Legal Manager, Spalding.

Additional Significant Progress in IP Protection Reported

The operator of the world’s largest online and mobile marketplaces also shared recent progress made in furthering brand and stakeholder collaboration, law-enforcement partnerships and legal action against IPR infringers. Highlights included:

About Alibaba Group

Alibaba Group‘s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.

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http://www.businesswire.com/news/home/20170809006285/en/

Contacts

Alibaba Group
Sharon Chan
+1-415-361-8219
Sharon.chan@alibaba-inc.com
or
Cathy Yan
+852-9012-5806
Cathy.yan@alibaba-inc.com

 

 

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